A new direction
Turnkey Websites offers ready-to-use business solutions to professionals in the pet care industry. They had a custom content management system where business owners could create and manage their websites. Left untouched for years, the CMS no longer reflected the direction the company wanted to go. In my role as UX/UI Designer, I was asked to revamp the CMS to be modern and user-friendly.
This CMS was not only a tool that allowed business owners to edit pages, but it was also a place where they can view contact form submissions and manage their billing information. Since the dashboard served several purposes, it was important to understand what users would like to see when they sign in.
Rebranding was part of the project. The company wanted to appeal to business owners in the pet care industry while coming off as fresh and modern. After discussions with stakeholders and a competitive analysis, a new visual identity for the company surfaced.
Minor improvements, major results
Using the new style guide, I converted wireframes into high fidelity prototypes. Typographic hierarchy and icon use alongside text improve comprehension and inline error messages provide context for users.
This digital facelift resulted in more than just an updated CMS design. It frames Turnkey Websites as a modern company that listens to users and implements their feedback into their product. Most importantly, it helps business owners better manage their websites.