UX Design / UI Design / Branding

Content Management System Redesign

CMS Animation

Turnkey Websites offers turnkey business solutions for professionals in the pet industry. One of their offerings is a content management system that allows business owners to create and manage their websites. In my role as UX/UI Designer, I conducted user research and redesigned the CMS to be modern and intuitive.


  • User research
  • Sitemap
  • Sketches
  • Wireframes
  • Prototypes
  • Style Guide


The challenge was redesigning the CMS dashboard to be more modern in design and user-friendly.


User Research

The first step was gathering user feedback. I sent a survey to users with the goal of learning their primary reason for using the dashboard, existing features they like, and elements they would like to see changed.

Main takeaways include:

  • The number one reason users log into their dashboard is to make edits to their website.
  • One pain point is not being able to edit the contact information displayed on their websites.
  • They would like to see more customization options.

Interestingly, users do have access to edit their contact information by visiting the Account Settings page. In my redesign, I updated the link and page name to Contact Information to make it more explicit.

Dashboard Sitemap


I explored different ideas for the dashboard until I found one that met the requirements.




Content Management System Design


Dashboard Branding


The result is a modern, intuitive CMS that allows users to manage their business websites and review inquiries. The next step is to solicit feedback from users and use that to inform the next iteration.

Shopping Basket