UX DESIGN / UI DESIGN / PRODUCT DESIGN
Majestic Analytics Tool
OVERVIEW
Majestic is one of the top link intelligence databases used to analyze backlink profiles. It is brimming with valuable information for SEO, but the presentation of that data leaves a lot of room for improvement.
My goal with this redesign was to make it easier for users to find the data they need within Majestic’s interface itself, which would ultimately help inform their SEO strategy.
ROLE
UX/UI Designer
DATE
2018
User research
From G2 Crowd, I took 10 users and their reviews to extract patterns from them. From there, I developed two personas: agency and in-house SEO.
These personas would be used to help inform the design, keeping in mind their goals and motivations.
Content structure
The next step was to organize the information. The database has several tools and reports, but their most utilized feature is checking the backlink profile of a website, which I focused on in my design concept.
They have two types of reports that generate the same data, but different date range: Fresh and Historic Index reports. The Fresh Index report displays backlinks that were obtained from the past 90 days and Historic displays backlinks older than that. On top of the date range difference between reports, they also split the reports by Referring Domains and Backlinks (or URLs).
As one user wrote, “It is very confusing trying to understand when is the best time to use which and how to bridge metrics you pull from both.”
I combined the Fresh and Historic index data into one index as well as combine the Referring Domains and Backlinks reports into one. Now, when you visit the Backlinks report, you’ll find the referring domains displayed in rows. You can find backlink information from those domains by selecting the drop-down arrow in the first column.
Seeing as how the Fresh and Historic indexes were separate, I went with the assumption that that separation of data is important for some users. While I combined that data into one presentation, I added a date range selector to give users the control to choose the dates from which they want the data. This allows them to view backlinks from the past 90 days (fresh index) or all of the backlinks (historic).
Drilling into the data
Different users have different goals and questions they have to answer. For a tool to appeal to many users, it needs to provide them the option to only view the data pertinent to their needs in any given situation. To address this, I included a Manage Columns filter that allows users to choose the type of data they want to see in the table in addition to a column dragging feature.
Outcome
The result is a modern design that incorporates features to make it easier to analyze data within the interface. I’m aware that this design can be considered a drastic upgrade from the current site, and I didn’t address how reprogramming the reports will work. This was a personal project, and if I were a UX/UI Designer for them, I’d definitely conduct user testing and explore the requirements to implement this design.