Gemma is an online retailer that sells apparel, accessories, and shoes for women. This concept brand has a mobile responsive website, but several of its competitors had recently released mobile apps. The solution was to design an ecommerce app to stay competitive and top of mind.
As the UX/UI Designer, I designed an ecommerce app that was clean, modern, and easy to use.
The brand was experiencing great success with its mobile-optimized website, but Gemma stakeholders sought tighter control over the user’s shopping experience as well as the ability to send push notifications for discounts. My services include requirements gathering, competitive analysis, sitemap, task flows, wireframes, usability testing, and prototypes.
While the concept of shopping on mobile sounds convenient, it can be a daunting task due to the number of products shown.
The header on this grid page provides all of the necessary navigation, sorting, and filtering options a user needs to find the right products faster and easier.
In addition, users may swipe within the image thumbnail to see other views of a product—a feature I found competitive retailers were lacking.
Seeing models wearing products is not enough for certain users. They would like to see the product on people in real life. The added benefit of having customer photos is that it further instills trust.
Displaying each customer’s measurements also allows users to quickly make a decision on whether or not the product will fit them.
On the product detail page, users must select a size before the Add to Bag button becomes active.
After adding an item to a bag, a sheet slides in from the bottom. The primary task is for users to check out, but they can also view their bag or continue shopping by clicking on the overlay background.
The result is an ecommerce mobile app that helps users find the right products faster and makes it easier for users to make a decision for faster checkout.