Student enrollments increase
Animal Behavior College is an online school in the pet care industry whose graduates become certified dog trainers, cat trainers, pet groomers, and veterinary assistants. A majority of their enrollments result from their marketing efforts, particularly SEO.
An important SEO and UX factor is a mobile responsive site. With more than half of their traffic coming from mobile devices, it was time for a redesign. My role as UX/UI Designer and SEO Strategist was to lead the mobile responsive redesign project from concept to execution.
Sitemaps are important for SEO, as they help search engines like Google find a website’s pages. The sitemap for this company was due for an update. Through a content audit and data analysis, I was able to identify pages that no longer served a purpose as well as pages in dire need of a rewrite. The updated sitemap determined the pages that needed to be redesigned.
A little help
An agency helped the company during the initial design phase, providing us a template for the homepage and one for a program page. I used those templates as a foundation to design the rest of the website. After several iterations and discussions with stakeholders and developers, a final design was created.
Goal conversion rate increased by 13.66% when comparing the nine months before and after the redesign launched. A responsive website allows prospective students to navigate the website on their phones with ease, and a modern design assures students the school is up-to-date with the latest animal care practices.