User experience (UX) has become a buzzword as of late, but it has existed for a while. As companies become more competitive and Google emphasizing the need for great user experience, it is more pertinent than ever to invest in UX.
What is UX?
UX is the process of designing digital experiences with the user in mind. UX design is a user-centered approach to designing solutions that anticipate user needs.
3 Benefits of UX Design
1. Increases conversions
Good UX helps ensure marketing efforts don’t go to waste. You may rank on the first page in Google or have a compelling Facebook ad offer that drives users to your website, but if your website suffers from bad UX those users will abandon.
2. Lowers development costs
How often have your programmers rushed to release a new feature only to spend the following three months fixing it? You’re not alone. Dr. Susan Weinschenk
found that developers spend 50% of their time fixing problems that could have been avoided in the first place. In addition, fixing the problem after development is 100 times that of fixing it prior to the project’s completion.
Spending the time to do user research, explore different solutions, consider edge cases, test ideas, and finalize the design all before the design is even sent to your programming team can save you valuable resources spent on rework.
3. Boosts brand perception
Your website is an extension of your brand. A well-designed website that goes above and beyond meeting user needs says your company cares about users. An outdated website that lacks the most basic of functions may signal otherwise. Good UX has the power to keep your existing customers happy and increase customer acquisition.
UX is about making your users happy. Investing in UX not only benefits your users, but also your employees. It improves the bottom line, keeps overhead costs down, and strengthens your brand.