I’m Rachel, a UX/UI Designer and Content Writer based in Los Angeles.
I design digital experiences that strike the right balance between business goals and user needs. I also write content that informs, sells, and attracts organic traffic.
Previously, I was an SEO Strategist for an online school where I increased blog traffic from 580 to 11,000 new users per month, a freelance writer for an agency where I wrote marketing content for 120+ brands, and a web editor for several publications during college.
I hold a B.A. in Literary Journalism from University of California, Irvine, as well as a Certificate in User Experience & Customer-Centered Design from California State University, Fullerton.